足球巨星碧咸親身演繹 全新adidas climacool® Revolution跑鞋系列

2013年4月月5日
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全新一代climacool®跑步系列將於adidas最新電視廣告中正式曝光,並由超級足球巨星碧咸 (David Beckham) 親身演繹,特顯 climacool®系列360度全方位透氣的優點,展現「愈快,愈涼快」的跑步新體驗。

360度全方位透氣
展現「愈快,愈涼快」跑步新體驗
現於GigaSports、 adidas專門店及adidas旗艦店公開發售


adidas今年春夏季隆重推出360度全方位透氣climacool® Revolution跑鞋系列。全新一代climacool®跑步系列將於adidas最新電視廣告中正式曝光,並由超級足球巨星碧咸 (David Beckham) 親身演繹,特顯 climacool®系列360度全方位透氣的優點,展現「愈快,愈涼快」的跑步新體驗。外型時尚、色彩鮮艷及360度透氣的全新climacool® Revolution售價為港幣$899,即日起連同其他climacool®鞋款於GigaSports、adidas專門店、adidas旗艦店及指定零售商隆重登場。

climacool® Revolution外底特設一系列透氣糟,加上鞋面採用了adidas 獨有的climacool®技術及物料,輕巧透薄,讓空氣可從多角度滲透,迅速蒸發汗水,提供360度全方位透氣的優點。另外,跑鞋使用了COOLEVER吸濕排汗纖維的內墊,令腳部於跑步時亦能保持乾爽舒適,跑出清涼快感,有助提升運動表現。

全新climacool®廣告由足球巨星碧咸主演,將系列360度全方位透氣的優點盡現眼前。片中碧咸於炎夏中跑步,當全城用盡方法例如手提風扇和窗口式冷氣為自己取得一絲涼意時,唯獨穿上climacool® Revolution跑鞋的碧咸依然神態自若,盡享全方位透氣的清涼跑步快感。

最新climacool®廣告片由Nathan Price執導及180LA策劃,並分15秒及30秒版本供全球播放。在香港,全新廣告片已於4月2日晚上在無線電視翡翠台及J2台首播,adidas fans絕不容錯過。

全新adidas climacool®跑步系列廣告亦於即日起在各大報章雜誌、銅鑼灣崇光百貨及旺角花園街的巨型戶外廣告牌、尖沙咀重慶大廈及旺角電腦中心外牆電視、金鐘及香港港鐵站、巴士車身及互聯網等隆重登場。此外,adidas亦與現時最流行音樂播放程式之一的KKBOX合作,一同推出 「adidas run cool with music」 活動。adidas會邀請喜愛跑步的偶像明星及專業跑手上載自己跑步時的歌曲播放清單,adidas fans可隨時聽著偶像明星和跑手喜愛的音樂,與他們「一起跑,一起聽」。在4月8日至31日期間到指定店舖購買adidas Climacool®跑鞋系列可獲贈KKBox 21天免費體驗卡。優惠有限,送完即止。此外,KKBox用戶於平台分享個人跑步Playlist,也有機會獲得Climacool®跑鞋一對。查詢更多有關全新climacool跑鞋系列及「run cool with music」活動資料,可瀏覽網址www.adidas.com.hk/runningnews.adidas.comwww.facebook.com/adidasrunning


(資料由客戶提供)

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